As a professional photographer, it’s quite likely that you are also a business owner, and doing your own marketing is probably something that takes up more time than you would like.
For your online marketing, along with your website, one of the most important things you should to do is write a blog. With everything else that you have to do to run your business, it can seem like there is just not enough time to do that as well. As a creative, generating ideas should be easy, but here are some ways to make it easier for you to do:
Have a clear aim for your blog; whether you are writing something from each shoot or job that you do, or that you will write about interesting things that you’ve learned, or that one piece of information per week that you want to share with the world.
Your blog can be much more conversational than your business website, and you can be free to show your opinions and your styles. Your creative style, and your photo editing process is one of your unique selling points, and it may be exactly why your clients like you in the first place. Don’t be afraid to share your voice with your readers.
Get someone else to proof read it
No matter how well we think we write, we all make mistakes and typos. It is much easier to see a mistake in someone else’s writing than your own. Perhaps you have a friend who would help you, or who also needs someone to proof read for them. You could offer to swap this as a return favor.
Whether it is once a week, or once a month, it is important to be consistent; it keeps people coming back, if they know there’ll be something new to read soon. Don’t commit to once a week if you know you won’t manage to keep it up. Be aware of your own abilities, and time demands.
It doesn’t have to be too long. It is surprisingly easy to write just a few hundred words. When you have a clear goal in mind, you will find that you very quickly reach a reasonably substantial 200-300 word post. When you’ve made a start, it starts to grow very easily. You’ll soon realize that you can write in detail about your work; it’s what you’re passionate about after all.
If you do go on a little longer than you expected, make sure you go back and check that it’s all relevant and interesting to your audience.
Share your work
Use your blog as a way to showcase your work. Show off your portrait retouching skills with beautifully retouched portrait photographs, your favorite images, and those that you feel really express your personality and creativity. Writing a regular blog post also gives you something to share regularly on your social media sites.
Whether you are posting for friends or for your clients, sharing your work is a good way to make your blog visually interesting.
Pinterest is a particularly useful resource for photographers. Pinning your work to a Pinterest board means that the Pins will link back to your website. Many users are creating mood boards, and searching for inspiration for their wedding. They’re often looking for vendors, perhaps still looking for a professional photographer, and they may find you.
This is about marketing yourself, and what’s really important in marketing, is reaching your potential customers, and contacting your untapped markets. The key to getting found is to be clear about who you are. If you’re a ‘Milwaukee senior portrait photographer’ and that’s what you think your potential clients are looking for; then for the sake of reaching your audience, you need to mention this occasionally. But don’t overdo it! Getting found on Pinterest may land you a job anywhere in the world.
Read other people’s work
While you’re thinking about it, why not check out some of our featured photographers and their own blogs here, just to get you an idea of what you could do.
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